On page optimization

• Pertinent meta-data including geopositioning
• HTML compliance
• Logical and readable keyword positioning in content
• Semantic web (RDF)

Keyword analysis

I told a client recently that too few people were signing up on the Pay Pal page compared to the people visiting the page. In other words, analytics showed visitors were going to the "Buy Now" page and then not signing up. Of course that got me wringing my  hands and wondering why.

John Quarto-von Tivador seizes upon successful agriculture culture as a metaphor for good website promotion (are you from Calif. John?).

He says that it's the toughest kind of farming, like lettuce growing and not at all a cherry picking operation. Successful sites, like successful lettuce fields, require constant tending.

Too many people still look upon websites like print publications. Once they are "launched," they're done. In fact, the launch is just the beginning. Success lies in many hours of careful tending.

Water, water all around
And all the boards did shrink.
Water water everywhere
And not a drop to drink.
Samuel Taylor Coleridge, The Rhyme of the Ancient Mariner

"I'd give up all my traffic for one good lead a month," lamented a Tampa Bay businessman whose aging site gets lots of traffic but few prospects.

That's the irony of traffic. No matter how many visitors your website is getting, it makes no difference if you aren't getting visitors whom you can turn into clients. Internet jargon has named that happy condition, "conversion¹."