Email marketing

Opt-in email campaigns send periodic emails to prospects who have signed up to receive your material. Email campaigns are very effective in keeping your company front-of-mind and in directing your prospects to opportunities that they have already expressed an interest in.

Six suggestions for making your email marketing more effective

Submitted by Harry Chittenden on Wed, 05/20/2009 - 16:05

What is so powerful about email marketing1? Opt in. That's right. Opt in. Opt in email makes for laser like precision narrowcasting. Your prospects opt in to your email because they are interested in what you have to offer. Therefore you are marketing to prospects and not to broadcasting1 to everyone in Florida.