On page optimization

• Pertinent meta-data including geopositioning
• HTML compliance
• Logical and readable keyword positioning in content
• Semantic web (RDF)

Keyword analysis

Sometimes it's good to think of your site as part of the Internet.

In that sense a keyword or keyword phrase would function as a sort of dynamic menu item. Let's call it a keyword question.

A seeker types in a keyword question. For example, "road bike tires tampa." She's asking the question, "Search engine, where can I find out something about road bike tires in Tampa?"

What are your customers trying to tell you? Google Analytics can help you to find out. Conceiveably, this is the best kind of market research, because you get to analyze actions and not just the thoughtless answers on a questionaire.

Here are three ways your visitor is telling you about themselves just about as soon as you open Google Analytics.

Promoting a website requires lots of tools to tell us what's going on.

Fortunately, most of these tools are free. Anyone just starting should not spend a dime on analytical software. Maybe with time your site will require a more sophisitcated approach, but you won't have to spend money on software to find out.

Here is a fabulous list of free keyword and link analysis tools.

What is so powerful about email marketing¹? Opt in. That's right. Opt in. Opt in email makes for laser like precision narrowcasting. Your prospects opt in to your email because they are interested in what you have to offer. Therefore you are marketing to prospects and not to broadcasting¹ to everyone in Florida.