What is so powerful about email marketing¹? Opt in. That's right. Opt in. Opt in email makes for laser like precision narrowcasting. Your prospects opt in to your email because they are interested in what you have to offer. Therefore you are marketing to prospects and not to broadcasting¹ to everyone in Florida.

Narrowcasting¹ – communicating with small groups of people who have an interest in you.

Broadcasting¹ – communicating with huge groups of people in hopes that a few will be interested in you.

Broadcasting used to be the only way you could get your word out. Even if you had a one shop business in a small town, you had to broadcast via your local newspaper, radio or tv in hopes that your message would reach the few that have a need for your services. Over a century of broadcast design has evolved effective design practices for broadcasting.