What are your customers trying to tell you? Google Analytics can help you to find out. Conceiveably, this is the best kind of market research, because you get to analyze actions and not just the thoughtless answers on a questionaire.

Here are three ways your visitor is telling you about themselves just about as soon as you open Google Analytics.

What is so powerful about email marketing¹? Opt in. That's right. Opt in. Opt in email makes for laser like precision narrowcasting. Your prospects opt in to your email because they are interested in what you have to offer. Therefore you are marketing to prospects and not to broadcasting¹ to everyone in Florida.