Content management1 systems for websites like Drupal, Wordpress and Joomla provide simple forms for website content providers to fill out. When the content is ready to be published, the content provider hits a button and, poof, new content for the website. CMSs allow people to focus on content, the real heart of a website, and not be impeded by coding and technological barriers.
Here are six reasons why conventional websites can't compete.
1. Speed. CMS users can see an opportunity and act on it immediately. The secret to more visitors on your website is more content that is useful to them. Study your keywords and favorite content. React quckly and produce more.
2. Fewer mistakes. Without the distraction of coding, the content creator can quickly take action and fix typos. Others must either track down a coder to change the site and then track her down again to correct typos or must make the new page themselves while coding. Very distracting.
3. Optimizing a page for search is just a matter of filling in the blanks with a CMS. Conventional procedure requires that the coder remember to deal with the page title tag, the meta description, the path, proper coding of headlines, add tracking code and so forth.
4. In addition CMS Drupal and others have robust tagging systems which gives publishers the opportunity to use a meta tagging system that the search engines actually use and appreciate.
5. Frees up content providers to provide better and better content. Having someone be required to code as well as produce content is the equivalent of requiring reporters to set their own type at newspapers. You'd much rather your content providers spent their time making better content than worrying about brackets. Hence, better content.
6. Costs less. Naturally. Having to employ two people to publish is more expensive than one. Or having one person who is trying to produce good content and good html is more expensive than one person free to produce good content.