Do you like traffic to your website? Start a blog.

Hubspot looked at about 1500 websites and determined that those with blogs had 55 percent more traffic and 97 percent more inbund links and 434 percent more indexed pages¹.

It's easy to quiblle with these numbers. For example, there are naturally more indexed pages because blogs create more pages.

But the study supports the view that Internet marketing¹ is about conversation.

The claims of "driving traffic" to a site and "controling" the message are relics of the Goebbels era of marketing.

If you seek help in starting a blog for your website, listen for words like "attracting visitors," "conversation," and "participation" in the pitch.

Study shows that small businesses that blog get 55% more traffic