Content, content, my kingdom for content!

Whether you spend $100,000 for a Microsoft Sharepoint setup or you sign up for a free account on the social networking site Ning, your internet is not going to do its job if the content sucks.

One way that content fails is when it's pushed down by the big boys in corporate communications, HR and IT. To counteract that, Paul Chin suggests getting users involved. He posted a great list on ways you might increase the traffic to your intranet.