Five Things You Must Make Sure She Knows

Unfortunately, many people who need SEO¹ services and many people who sell it operate under the illusion that an SEO consultants is a wizard and can transform any website into a money fountain.

Hardly.

In fact your SEO consultant needs your help to succeed. Here are some bits of information that will turn her into a super star.

1. What are your overall business goals?
2. What are your specific goals?
3. What are your priorities?
4. What is the nature of your brand?
5. What is the personna that you want your SEO consultant to have visit your site?

For example you sell a service. Let's say you are a landscape architect.

What are your busines goals? More residential or commercial? More technical or aesthetic?

Specifically, why do you want to be found on the web? Maybe you want some residential inquiries, but you really lust after large commercial projects.

What is your brand? Are you most effective working with other architects? Building officials? Project managers? In a particular niche like hospitals?

What types of people are likely to come looking for your services on the Internet? Other architects? What kind? Or developers? Contractors?

There in no better source about the nature of your business than you. Your SEO consultant will need information that only you can provide.

Armed with your input, your SEO consultant can bring you traffic that converts to real business.

And when she does, make sure you let her know that it's because of her hard work and not some secret wizardry.