Mark Twain said, "There are three kind of liars: liars, damn liars and statistics."
In my last post I pointed out that a recent American Express survey showed that only 26 percent of America's small busnesses are looking to expand. It also showed that marketing resources are mostly going to customer retention.
The survey above purports to show where online marketers are headed next year. Why isn't there a category called, "Make Website Content More Useful to Visitors?"
I find people are looking to use social networking for marketing for the following reason: Other people seem to be doing it.
With marketing dollars so scarce, most savvy small businessmen are going to want more robust reasoning before spending resources in an area few people understand.