Make your site easy to find by search engines.

On page optimization

• Pertinent meta-data including geopositioning
• HTML compliance
• Logical and readable keyword positioning in content
• Semantic web (RDF)

Keyword analysis

• Internally generated through brand analysis
• Internally generated through analytics
• Sight search
• Externally through search engine and social media analysis
• Externally through customer surveys

Content creation - coversion-oriented

• Brand centered
• Reader focused
• Keyword powered
• Recent examples
  
  • Tabata Experiment
  • Hot Yoga
  • Branding Thoughts
  • Keywords are menu tabs for your site
  • Form a good habit            

Analytic followup

• What content do they read?
• How long are they staying?
• Where are they leaving?
• What keywords are bringing them in?
• How often are they converting?

Testing

• Which page gets best results?
• Which content brings in more traffic?
• Which content converts?
• Surveys. What your visitors think?

Email marketing¹

• Opt-in email to increase traffic to the site
• Content reinforcement

Link building

• Find relevant sites to link to yours