Search Engine Marketing (SEM); Search Engine Advertising

Targeted, low-cost, advertising with measurable results.

Keyword analysis

  • Internally generated through brand analysis
  • Internally generated through analytics
  • Sight search
  • Externally through search engine and social media analysis
  • Externally through customer surveys

Landing pages

  • Directly answer the keyword question
  • A/B testing
  • Conversion1 measuring
  • ROI

Analytic followup

  • What page configurations get the most conversions?
  • Abandonment analysis
  • What keywords produce the most conversions?

Testing

  • Which page gets best results?
  • Which content converts?
  • Surveys. What your visitors think?