What are your customers trying to tell you? Google Analytics can help you to find out. Conceiveably, this is the best kind of market research, because you get to analyze actions and not just the thoughtless answers on a questionaire.

Here are three ways your visitor is telling you about themselves just about as soon as you open Google Analytics.

1. Keywords: what were they looking for when they found your site? Are you providing carefully structured, highly useful information about these keywords? Conversly,are there key words or phrases that you feel that you should be ranking for and are not?

2. Content: what are they looking at once they get here? What gets the most and best attention? What content do you need to add to help your visitors?

3. Search: what are they searching your site for? Every now and then, this little bit of info can give you a blazing insite about what to offer your visitors.

When your customers are speaking to you through G. Analytics or any other analytics program, listen carefully. They can tell you how to make your site more effective.